Top Tips for Marketing Your Start-Up Business

If you have recently launched your very own business, your mind is probably filled with lots of thoughts and considerations. Do you have enough money to finance the business? Do you need to employ staff? Do you require a building for stock or perhaps an office space? One important consideration that may have slipped your mind in all the chaos is your marketing strategy; without it, you can’t expect potential customers to even know you exist. There are lots of options when it comes to marketing so don’t panic. 

Nowadays, it’s important to have a strong online presence. This means you’ll need a decent, user-friendly website. Blogging is a great way to ensure your website is current and regularly updated, to show that you are an active company. What’s more, blogging is great for Search Engine Optimisation, as it targets suitable keywords. Essentially, this means that people who are using Google to search for topics related to your company are more likely to stumble across your website via your blog. Other ways to build-up a strong online presence is through email marketing, social media and maybe even influencers. 

Another fantastic marketing option is branded merchandise. This is basically promotional items that are personalised with your branding and gifted to people, so that they recognise your company or think of you when they require a certain product or service. For instance, if you are a Beautician, you could giveaway small lipsticks or nail varnishes to your clients, so that they remember you going forward and feel more inclined to return to you in the future, as a result of your excellent service and the little added extra. Alternatively, if you’re attending a pitch meeting, you could take along some branded notepads and pens to leave in their conference room so that you are at the forefront of their minds every time they use the item. 

Of course, the type of marketing you go for is entirely dependent on your company, as different strategies that work for some won’t always work for others. For instance, something more traditional like print advertising or a radio clip might work better for you. The trick is to experiment with some different techniques until you find something that clicks. Don’t be disheartened if it takes a little while; it will pay off in the long run.